Are you really sorry, how do you communicate? Do you really care or just pay lip-service to the words. In both our private lives and business it is how we communicate that makes all the difference.
Relationships between people and negotiations depend on win-win solutions, on empathy and seeing the other persons view. As the Hiawatha saying: you have to walk in the other mans shoes to know how they are feeling.
Cooperation between parents and children or teenagers depends on the understanding, trust and empathy of the relationship. Prisoners who meet-up with their victims and show remorse can make a new start and help their victims come to terms with their loss. “I’m sorry” two little words with big impact.
How well do you communicate with your customers or clients, maybe the delivery was late, do they feel you really care or just want their money? To build a following of loyal customers show them you care and understand their needs with your products. Always give great value, be honest, treat them as you would like to be treated. One tip to bring customers back and get referrals is to offer incredible value in your free offers, make them good enough to buy and you will gain respect and more customers eager for your offers.
Reward people well for remaining loyal over time and returning for more products. Don’t be like the giant companies that make offers for new customers at the expense of regulars, some charge unreasonable amounts and hope they won’t notice. BT is one culprit also some insurance companies, I know I’ve been caught, it isn’t until you say you will go elsewhere, they start to treat you with respect. They will learn it cost more to gain new customers than keep your existing ones happy!
There is nothing more likely to lose you customers than treating them unfairly. Customers are the life-blood of your business.