Ways To Achieve Website Optimization.
It is an increasing phenomenon that people are going online to look for homes and to find realtors. More than 80% of home buyers view the websites relating to real estate’s as the most important source of information recent surveys have shown. About 40% of home buyers also look when hunting for a house. This show there’s a lot of opportunities online and realtors should take advantage of the potential. Real estate dealers also have been presented with an opportunity to improve their marketing.
Business people in real estate can take several steps to optimize their real estate websites. Having target local keywords is one way to optimize a website. According to various surveys, a majority of home shoppers begin their search by keying in a local key word. Some of the terms that can be used to optimize the website are; homes for sale, real estate, real estate agent, and realtor. It is important to let those words appear throughout the site. However, the local keywords incorporated should be made into content that is useful to potential home buyers.
Optimizing real estate site can be done by writing blog posts on homes that the business wants to sell. Even when a real estate company has many listings, there are properties that are a priority. writing blogs about those particular properties is one way to attract traffic. The blog should target a particular property’s address that buyers will be looking for in the search engine. SEO best practices requires the use of keywords in meta description, title tag, alt tag on photos, file name on photos and the content. For the content section, about two hundred words should be developed to describe features of the home in addition to a standardized description.
The use of photos and videos is another aspect that needs consideration in developing the real estate websites. Photos and videos are important aspects of a website of good quality and especially to real estate site. When they can have a video tour of their prospective new homes, potential home buyers find it appealing. In addition to the videos, it is vital to capture the property testimonials. Adding a video to a page increases the traffic of inbound link by three times according to research.
The fourth aspect is having the website designed to work on mobile devices. Mobile gadgets are increasingly being used home buyers to search for suitable real estates. Studies have shown that more than 80% of home shoppers use their mobile gadgets in their home buying process. The web design for the real estate business should have a responsive design to mobile devices.
Cited reference: The 10 Best Resources For Businesses