Things to Consider when Hiring a Law Firm Marketing Consultant
When you hire a law firm marketing consultant, there are certain things that you have to keep in mind. As a lawyer, you well know that there are rules that you must follow in your efforts to market and advertise. These restrictions are strictly applicable to lawyers and not other service professionals. Working with a consultant that is not aware of these rules expose you to the risk of losing your state bar license as well as time and resources.
With that in mind, below are some essential things that you need to take in mind before hiring a legal marketing consultant.
Consider if the Consultant is a Lawyer as well
If the consultant is a lawyer as well, lets you know that they are completely aware of your professional journey. The consultant has the first-hand experience of your stress issues, concerns and daily work at the firm. Working with such a legal consultant also ensures that you have the peace of mind knowing that they are familiar with the advertising restrictions of your State Bar and they will abide by them. Legal firm marketing is completely different from any general business marketing. You will not only have to abide by the state rules on advertising but also work with the public perception that already exists on lawyers and legal services which are different to other service professionals.
The Flexibility of Their Payment Structures
Majoriity of law firm marketing consultants charge their services hourly based, but there are those that offer their services at a flat rate. A flat fee billing offers you the information you need to make a budget for your law firm and the peace of mind knowing what you will pay for it at the end of the day. Some consultant will alternatively offer a monthly retainer fee in substitution for the per project billing or per hour billing.
Does the Consultant consider your Personal Preferences and Personality?
Marketing techniques are several. You can attract customers through direct marketing, podcasts, blogging, public speaking, and many others. Your comfort zones and personality must be considered to ensure that your marketing strategies are effective and profitable. If the consultant develops a marketing plan based on a boilerplate format, most likely you will implement only half of the plan. Ensure that your marketing strategies match with your values, and most importantly meet the demands of the State Bar rules. If you do this, you will be following through the marketing efforts from a place of integrity.
You can get people to know you, like you and trust you in several ways but it is important that you only find ways that resonate most with your personality, preferred communication style, and business goal.
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