Reasons Paul Marciano is a Big Name in Fashion Industry
Paul Marciano is a famous word in the industry of fashion, and you can never talk about successful people in fashion without mentioning him. After going for a vacation in Los Angles, Paul Marciano realized that it was a great place to set up a fashion company. According to Paul Marciano, the ability to notice a need in the market is the quality that separates successful entrepreneurs from the rest. In 1981 Paul Marciano and his brothers relocated to LA. This is where they began their company that is operating even today known as GUESS. Check this page for more info. about this company.
With the first year of establishment, GUESS recorded great success by making sales of six million dollars. Paul Marciano was the force behind the companys production and advertising strategies. 37 years down the line the great advertising skills by Paul Marciano has seen GUESS remain at the top of the industry. The fashion world has recorded tremendous changes since the establishment of GUESS. You can read more about the changes below.
One of the hugest brands by this company is the jeans. The company is known as the first one in the country to make designer jeans. It was hard for people to think that denim would sell in the fashion industry. Surprising Paul Marciano was able to make a great sale out of denim. Nearly everyone in America has a jean wear from GUESS. Many people loved products from GUESS since they were innovatively and professionally designed. To-date GUESS is still popular for production of beautiful and classy jeans.
GUESS choose models that were never known before to be in their ad campaigns. The selection of such models made GUESS popular and also helped the model to be known. With the exposures that GUESS offered these girls, many of them are today international celebrities. Paul Marciano is one of the entrepreneurs who believe in creating platforms for other people. Marciano had the talent to identifying young models with potential and bringing this potential out of them.You can learn more about Paul Marciano here.
GUESS has many clients who have a glamor, taste, and style. As a result of the high level of competition, GUESS offers varying items, which include shoes and accessories, in addition to jeans. When customers visit the shop, they can buy all that they need in one place.